Microsoft games studios have hit something with their advertising. It started with the famous Gears of War Ad and continues with the Lost Odyssey and the new Gears 2 spot. The use of edited music completely unrelated to the game has been particularly effective in generating hype and interest in these games. Granted in the case of Gears, the game is the polar opposite of the ad, this is incredibly clever marketing.
Gears of War:
Lost Odyssey:
Gears of War 2
